No, the Foam Pillow does not need to be fluffed. Our Foam Pillow was designed for durable support, so without any fluffing, you can be sure your pillow will support you night after night.
There are no industry standards for foam pillow durability, so we created one ourselves. We pounded a 10-pound weight onto the foam pillow for 100K cycles to see if there was any indentation or degradation of the foam. Happy to say there was none, and our foam pillow lasted 100K cycles of weight, repeatedly hitting the same spot over and over again.